Who We Are and How We Operate

At Avatara we value transparency as a fundamental need for a prosperous business and great customer relationships. Because of this, we want to give you a 360 degree look into where we came from and how we operate today to help serve our partners and customers spread across the country. In this first post we’ll look at Avatara from a birds eye view and then provide an outline of what you can expect to learn from the rest of this series. The proceeding articles will go in-depth into each of our core departments that work in cohesion to provide the best IT experience imaginable.

Before we go into how our incredible team supports and manages thousands of users with ease, let’s go back to the beginning.

It was the mid 2000s, just a few short years after everyone thought computers were going to take over the world. YouTube was founded, Lance Armstrong had just cheated his way to a record 7 straight Tour De France titles, and Bill Gates was voted Time Magazine’s Person of the year. Technology was just starting to lay the foundation for the explosive growth that we’ve been experiencing over the last 10 years, but cloud computing was still in its infancy. The concept of the cloud was equally exciting as it was terrifying for most business at the time and it showed.

Despite the uncertainty most companies felt, Rob McCormick and Max Mutrux, our CEO and CTO, knew this emerging technology was the way of the future. Building on almost four decades worth of enterprise level IT experience between them, Avatara and our CompleteCloud solution was launched. Their previous company before Avatara, Savvis Communications, was revolutionary for the IT world. Savvis was one of the first to offer enterprise level Hardware as a Service, 30% of the worlds internet traffic ran through their data centers, and Savvis was the largest technology IPO, ranking #1 in Gartner’s Magic Quadrant, above other large providers like IBM. The experience, knowledge, and ingenuity that lead them to the success Savvis experienced became the foundation for the CompleteCloud platform.

Now let’s take a look at how CompleteCloud changed cloud computing for the SMB space in 2006 and is still doing so today almost 15 years later.

At the time Break Fix IT providers were still the leading service for IT, but quickly approaching its heels were Managed Service Providers (MSPs). This was a dramatic shift in the market and changed how businesses paid for and managed their IT through 3^rd party providers. Businesses were able to start predicting how much they would spend on IT each month and year, instead of basically setting a chunk of money aside and hoping it was enough to handle any problems that came up throughout the year. Obviously this new approach to IT was incredibly appealing to those in need of IT services, but CompleteCloud took it not one, but many steps further.

Now that we’ve taken a look at our history and a brief overview of what CompleteCloud has to offer, next we’ll dive into what working with our sales team is like and how we can help determine the right solution for your business.