Leadership Spotlight: Rob McCormick

This excerpt was originally published in our 2022 coffee table book, Avatara at a Glance. Click here to view the digital flipbook or contact us to request a free hard copy. 

Rob McCormick, Avatara Founder & CEO

“I wasn’t thinking about business opportunities when I first started; I just wanted to solve a problem.”

When Rob McCormick signed up for his college’s first computer science class, it was a new field that wasn’t generally associated with entrepreneurship. He has since realized that the structured creativity required to code is the exact skillset required to solve complex problems. He has a knack for identifying big picture outcomes and boiling them down to actionable steps to get there. Add Rob’s curiosity and determination to change the way people think to the mix, and Avatara was an inevitable outcome.

Since Avatara’s founding in 2005, the company has delivered on Rob’s original vision and he continues to innovate at an exponential pace.

What was your motivation behind starting Avatara?

“After years of delivering service to the Fortune 500, I saw that even at those companies, IT was highly inefficient: expensive, unreliable, and insecure. It was obvious to Max and I that we could use the technology that we had developed to solve these problems for the broader market. Avatara was created to develop that platform.”

What excites you about the future of Avatara?

“Since conception, we’ve been developing a comprehensive technology platform that provides all of the functions required by business. By design, the platform and its users produce massive amounts of data related to user and system behavior. That data and the deep history we retain allows us to enhance our AI systems to provide increasingly more valuable insights into security, user efficiency, and technical performance. This capability is already unique in the industry, and we expect to increase our lead.”

On the off chance Rob isn’t working, you can catch him…
  • Equestrian show jumping
  • Sailing
  • Playing Dungeons and Drags with his employees
  • Nerding out over LEGOs like the ’70s kid he’ll always be